BASELWORLD 2009, the world's biggest and most essential event for the watch and jewelry industry, is being held from March 26 to April 2. 2009 in Basel, Switzerland. You wouldn't think it would be the place where you would fine one of the finest urban and architectural visualisations but take a look at the clip below:

Developed by WOW the movie was created to to enhance Citizen's booth at the week long event. The theme of the movie is infinite possibilities for the Eco- Drive, Citizen's new model in its range. WOW combined images and meanings of constant change and energy in Tokyo with the infinite possibilities of Eco- Drive allowing them to express how the energy of Tokyo dynamically circulates.

Music by Masato Hatanaka

Thanks go to Roy of sfcomplex.org for dropping us a email on this one...