It also captures the publics imagination and thus provides a useful tool for engagement and understanding.
Embedded below is a 'Magic Book' movie uploaded by http://www.metaio.com/ to YouTube:
The good news is that Augmented Reality is surpisingly easy to implement, all you need is a webcam and a printer for the marker sheet.
See our Tutorial - Quick and Easy Augmented Reality from SketchUp/3DMax etc for full details on how to create your own 'Magic Book' or geographical/architectural visualisations using Augmented Reality.